Credio® is a Brazilian fintech offering home equity loans and personal credit, focused on competitive rates and human-centered service.

My idea here was to step away from the clichés of what's currently being done in fintech branding and go back to something solid, trustworthy, and authoritative.

When it comes to credit, the first and most important visual attribute is trustworthiness. It lowers the barriers to acquiring new customers by building visual credibility, and it connects with the brand's target audience (30+).